Today, Carlsberg Hong Kong is winning in the market with Probably the best growth trajectory and momentum in the industry. We have always been striving to provide the best-in-kind, one-stop full service to our customers. For instance, Carlsberg Hong Kong is the only local brewer with direct sales delivery; we also have the biggest draught service team to provide the most professional draught services to customers. Moreover, more than 70% of our 200+ staff are customer-facing, serving over 4,000 off-trade outlets. We also provide a wide range of portfolio, in terms of customer-consumer price range.
In 2017, we continue to listen to customer & consumer insight, and grow our beer portfolio accordingly. We collaborated with Brooklyn Brewery, a renowned New York beer brewer, to create HK YAU - the first locally produced craft beer with international standards. As of today, Carlsberg Hong Kong is the only mass-market brewer in Hong Kong that is providing a craft portfolio of both international and local craft.
Looking ahead, I will continue to lead the team to sail farther and make Carlsberg Hong Kong the even stronger No.1 market leader, becoming a successful, professional and attractive brewer in the Hong Kong market, with strategies including but not limited to: