Celebrate Oktoberfest the Right Way – Erdinger takes over HKSAR!

The world’s legendary makers of wheat beer have the perfect formula for a truly authentic experience

If you won’t be making a pilgrimage to Munich this year, Erdinger has got you covered. The world renowned wheat beer brand from Germany will be bringing a full gamut of Bavarian traditions all over town, so that Hong Kongers can enjoy the most authentic Oktoberfest ever Whether you are a first timer or looking to relive your amazing memories, Erdinger has got the best formula for a real Oktoberfest experience – Popular German beer by Erdinger, traditional delicacies, a fun atmosphere and great company.  

Since Oktoberfest is all about the “liquid gold,” Erdinger will be delighting beer aficionados with a selection of the highest quality wheat beer from Germany. Be sure to fill your mugs to the brim with popular classics including Erdinger Weissbier, the ultimate premium wheat beer made with the finest yeast and fresh citrus, and Erdinger Dunkel, featuring carefully selected dark malts and delicate roasting aromas, giving it a full-bodied flavor and a strong character. This spicy, dark wheat beer is also crafted with natural ingredients and refreshing pure spring water. But if you are in the mood for traditional German lager, Fischer’s Hell is a real Bavarian specialty and is recognized for its smooth a pleasant malt note. And back again this year, the festival-exclusive Erdinger Oktoberfest Brew will have beer lovers mesmerized by its distinctive and fruity note. Every sip will leave you wanting more!

Be sure to get your hands on the limited edition Erdinger beer boot, flown all the way from Germany. Part of a special box set priced at HK$75, it comes with a one liter Erdinger boot and four 500ml bottles of Erdinger Weissbier. This must have for collectors will be available at most PARKnSHOP supermarkets in Hong Kong.

Get the full Oktoberfest experience all over Hong Kong with Erdinger Beer + German Food + Fun + Friends!

This year’s Oktoberfest will be bigger and better than ever as Erdinger will be pulling out all the stops to make it a memorable one. The revelry will be scattered in over 30 outlets all over town and every location will offer all the necessary ingredients for a truly authentic Oktoberfest experience. To top things off, beer lovers won’t have to wait until October because the celebrations have already begun and will last all the way through to December!

Erdinger will be partnering with renowned restaurants and bars around the city to offer a wide variety of German food and beer combos.  Castelo Concepts’ High Street Grill and Zak’s will also be serving up a variety of Dunkel infused specialties created only for Oktoberfest. This includes the Drunken Hahnchen (HK$188), a rotisserie chicken marinated in a spiced beer glaze and served with sauerkraut, BBQ Drunken Meatballs (HK$148), cooked in a hearty herbed tomato sauce, and Salted Pretzels with Drunken Cheese Sauce (HK$118). By ordering from this exclusive menu, you can enjoy your first glass of Erdinger for only HK$40! And for those who are ready to party away, Zak’s at Discovery Bay will be kicking off its celebrations on its outdoor terrace, where you can spend a day by beach and enjoy fun, festivities and premium giveaways. On Fridays to Sundays, guests can dance to live musical performances and play a series of beer games.

In October, all Beerliner German Bar and Restaurant outlets will be serving up a number of hearty specialties that is perfect for pairing with beer and sharing with friends. Those living or working near Tsuen Wan won’t want to miss out on Panda Hotel’s special menu, featuring Beer Braised Brisket (HK$108) and Beer Glazed Bratwurst Hot Dog with Red Cabbage Slaw (HK$78).  These dishes will taste wonderfully with a bottle of Erdinger for just HK$40! But if you want to get the best bang for your buck, make sure you and your buddies purchase a beer passport from King Ludwig Beerhall for HK$500 or Das Bier at HK$420 for 10 pints of the beer of your choice. Just make sure you choose Erdinger because, after all, Oktoberfest would not be authentic without beer from Germany! 

Party animals will be delighted to hear that Hong Kong Jockey Club is bringing back Oktoberfest to Happy Valley Racecourse once again.  The perfect place to place to chill out with friends after work, spectators can enjoy a combination of Erdinger beer and food, on-stage entertainment and interactive games as they watch the races. 

Just because you are out at sea, does not mean that you can’t be part of the festivities.  For the first time ever, Dream Cruises will be setting up a German Beer Carnival where you can enjoy outdoor excitement, delicious snacks, and entertainment as you overlook the beautiful ocean. Enjoy a day of live music and a series of games including the Beer Mug Holding Race, Beer Stein Race and Speed Drinking Competition.

Now to the finale event! Here’s to Erdinger for supporting Marco Polo German Bierfest 2017 for the third year in a row, the biggest Oktoberfest event in the city will take place on 20 October to 11 November, 2017. Set against the incredible skyline by Victoria Harbour, the Marco Polo German Bierfest will be decked out with iconic beerhalls, giant inflatables, European-style lampposts and sophisticated Bavarian maypoles. Marco Polo German Bierfest will be proudly serving a full range of Erdinger beers including Erdinger Weissbier, Erdinger Dunkel, Fischer’s Hell and limited quantities of the special edition, Erdinger Oktoberfest Brew. Guests will get to indulge in tasty selection of German delicacies including Roast Pork Knuckle Served with Braised Red Cabbage and Gratinated Potato (HK$185), Pan-fried Sausages “Nürnberger” Style with Sauerkraut and Mashed Potatoes (HK$150) and Apple Strudel with Vanilla Sauce (HK$85). And festival goers will also be given the opportunity to engage in exciting beer games and live entertainment. The entrance fee for adults on Sundays to Thursdays is HK$160 which comes with one beer, whilst tickets for Fridays and Saturdays will cost HK$280 which will include one beer and one beer mug.

Say “Prost” to best Oktoberfest ever! With over 30 partner outlets and restaurants in Hong Kong, Erdinger promises you a barrel load of fun, and has the perfect formula for a truly authentic experience.


About Erdinger

Erdinger Weissbräu, a brewery in Erding, Germany, was founded by Johann Kienle in 1886. Erdinger adopts the traditional bottle fermentation method to craft its beers, which results in sparkling beers rich with wheat aromas. Sold in more than 70 countries, Erdinger beers are most popular in Germany and European countries, with Erdinger Weissbier and Erdinger Dunkel as two of its best-selling beers. Since the introduction in 1990, the Germany-imported beers appeal greatly to beer aficionados in Hong Kong.


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