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Probably the Smoothest Beer In The World

At Carlsberg, we always strive to do things better. The 170 years of heritage and passion in brewing had brought beer lovers probably the best beer in the world - Carlsberg, which delivers a full-bodied sensation with a rich malty finish. Today, the brewer continues to innovate to answer beer lovers’ quests, and proudly introduce an easy-to-drink option of Carlsberg – The Carlsberg Smooth Draught, probably the smoothest beer in the world.

Hong Kong, 24 November 2017 – At Carlsberg, we always strive to do things better. The 170 years of heritage and passion in brewing had brought beer lovers probably the best beer in the world - Carlsberg, which delivers a full-bodied sensation with a rich malty finish. Today, the brewer continues to innovate to answer beer lovers’ quests, and proudly introduce an easy-to-drink option of Carlsberg – The Carlsberg Smooth Draught, probably the smoothest beer in the world.

Carlsberg Smooth Draught is a line extension of Carlsberg brand. It delivers a smooth and easy-to-drink experience, yet still in the same high-quality. Brewed longer for its signature smoothness with an easy finish, its distinctive aromatic flavor will probably earn its popularity among drinkers’ who prefer easy-to-drink beers.

 “With this innovative brew, supplemented by our expertise in beer services, sales, logistics, marketing and consumer insights, we are very confident that Carlsberg Smooth Draught will be a big success in the market. Our goal is to see Carlsberg Smooth Draught being served alongside every bottle of Carlsberg.”, said Mr. Peter Poon, Managing Director of Carlsberg Hong Kong, Macau and Taiwan.

Starting 24 Nov 2017, Carlsberg Smooth Draught at 4.8% alcohol by volume is made available in 500ml can, 325ml bottle and 580ml bottle. Consumer can find it at major supermarkets, convenience stores, selected restaurants and bars. In conjunction with the launch, the brewer has planned to activate advertising campaign and consumer promotion to drive awareness, trial and conversion.

 

About the Carlsberg brand

Ever since its establishment in Denmark in 1847, Carlsberg has been striving for perfection.  The very first Carlsberg beers were brewed by Carlsberg’s founder J.C. Jacobsen in Copenhagen, Denmark in 1847 and is now available across 150 countries worldwide. In 1883, Carlsberg developed its own pure yeast to enhance the stability and quality of the beer. The propagating method revolutionized the brewing industry. Rather than to patent the process, Carlsberg published it with a detailed explanation so that anyone could build propagation equipment and use the method. Samples of the yeast - Saccharomyces Carlsbergensis - were sent to breweries around the world by request and young brewers came to Carlsberg to learn the skills. This has made Carlsberg ‘probably the best beer in the world’!

Official Website: www.carlsberg.com.hk

 

For media enquiries, please contact:

Candy Yip     3189-8099     candy.yy.yip@carlsberg.asia

Senior Brand Marketing Manager

 

Alice Fong     3189-8229     alice.yl.fong@carlsberg.asia

Communications & Digital Marketing Manager