For the first time in history, Carlsberg Hong Kong was selected as the recipient of the Gold Award at the HKMA / TVB Awards for Marketing Excellence 2018, announced on 22 Oct 2018 during the Award Presentation Dinner at JW Marriott Hotel Hong Kong.
Carlsberg today announced a series of ground-breaking innovations including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year - the equivalent to 60 million plastic bags.
At Carlsberg, we always strive to do things better. The 170 years of heritage and passion in brewing had brought beer lovers probably the best beer in the world - Carlsberg, which delivers a full-bodied sensation with a rich malty finish. Today, the brewer continues to innovate to answer beer lovers’ quests, and proudly introduce an easy-to-drink option of Carlsberg – The Carlsberg Smooth Draught, probably the smoothest beer in the world.
Carlsberg has been present in Hong Kong since 1923. This made Carlsberg Hong Kong’s first imported quality beer and secured the brand’s long standing position as one of the most popular brands in the market.
Carlsberg Brewery Hong Kong Ltd. was first established as a joint venture with the East Asiatic Company. It was thereafter inaugurated by the Danish Queen, HM Margrethe II, in 1981. Production was moved to the brewery in Huizhou in Southern China in 1999.
Nowadays, Carlsberg Hong Kong is wholly-owned by the Carlsberg Group. We market and distribute the flagship Carlsberg brand in Hong Kong, Taiwan and Macau, as well as a portfolio of some of the best-selling beer and cider brands (including third-party brands) such as Kronenbourg 1664, HK YAU, Somersby, Jolly Shandy, SKOL, Asahi and Guinness. In addition, Carlsberg Hong Kong is the exclusive distributor of Nikka Japanese whisky, Brooklyn craft beer and a number of wine brands.