HONG KONG - January 11, 2023 - 1664 Blanc Hong Kong won a total of 4 awards for the “1664 Blanc Presents: Keung To with a Twist” campaign at the Marketing Excellence Awards 2022, one of the largest awards ceremonies in Hong Kong!

The Awards recognize outstanding work in Hong Kong’s marketing industry. Awards include:

• Excellence in Partnership (Gold)
• Excellence in Retail Marketing (Gold)
• Excellence in Media Strategy (Sliver)
• Excellence in Out-Of-Home Marketing (Sliver)

Last year, 1664 Blanc forged a substantial partnership with the city’s top icon - Keung To and renowned local artist Rex Koo - to design a limited edition set of bottles and share the "Good Taste with a twist" through a sight and taste.

The campaign successfully made 1664 Blanc the talk of the town through viral social videos and influential outdoor advertising (OOH). It was also well communicated on the trade level, from in-store point of sale marketing (POSM) to eye-catching store packaging, to maximize the campaign's reach and awareness visibility through offline methods.