Carlsberg announced as Official Beer Sponsor of Hong Kong Sevens 2022

HONG KONG - November 18, 2022 - We are proud to be the official beer sponsor of Hong Kong Sevens 2022 from November 4 - 6, the first major international tournament following the ease of pandemic measures.

Hong Kong Sevens, traditionally the raucous party days of #HK7s, attracts the world's greatest rugby players and thousands of fans from every corner of the globe. This partnership will see Carlsberg's produts served at Ruby Sevens touraments. We hope our high-quality beer could enhance the overall experience for Hong Kong Sevens attendees. 

We also offered complimentary Carlsberg Smooth Draught in The Lan Kwai Fong After the party from 6 pm - 11 pm throughout the Hong Kong Sevens period. The post-tournament party is considered as a celebration of the international tournament to ensure the ultimate immersion into the Hong Kong Sevens spirit and relish the triumphant moments with friends.

Everyone who has participated in the LKF After Party would be offered a complimentary Half Pint Carlsberg Smooth Draught. The frothy white head gives the mellow experience with its aromatic and refreshing hoppy taste. 

The Rugby 7’s is considered to be a massive-scale event for Carlsberg. It marks the first time in more than 3 years the return of the Hong Kong Sevens to Hong Kong Stadium, this is a major step forward in our Carlsberg journey after the COVID hiatus.