Carlsberg Unveils Year of the Dragon Special Edition Can Cheers to heartfelt blessings and good fortune in the Lunar New Year

Hong Kong, January 8, 2024 - Get ready to soar into The Year of The Prosperous Dragon with Carlsberg's Year of the Dragon Special Edition Can! With the "Dragon" as the central theme, Carlsberg wishes everyone a year of great success and smooth endeavors! Available at convenience stores and supermarkets, grab yourself a can to receive the New Year's blessings.

The Year of the Dragon Special Edition Can of Carlsberg Danish Pilsner and Carlsberg Smooth Draught designs showcase the smooth and silky texture of Carlsberg beer. Guided by the dragon pearl, the dragon pattern resembles the traditional silky dragon dance, symbolising boundless wealth and good fortune for every day in the upcoming year. Join Carlsberg in celebrating the Lunar New Year together!

A Lunar New Year gathering becomes complete when close friends gather to play mahjong. Carlsberg’s Year of the Dragon Mahjong Set is a must-have item this year! All 144 mahjong tiles are engraved with patterns inspired by the brand's classic Hop Leaf design. Dressed in eye-catching attire, the Mahjong Set will be bringing liveliness and excitement to your Lunar New Year reunion. Enjoy a delightful holiday with your friends and family with the Special Edition Can and Mahjong Set from Carlsberg!
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About Carlsberg Brewery Hong Kong Limited

Carlsberg, established in 1847 by brewer J.C. Jacobsen, has become a leading brewery group in the world today with an extensive portfolio of beer and beverage brands across 150 markets and 40,000 staff. The beer portfolio of Carlsberg Brewery Hong Kong Ltd includes Carlsberg, 1664, Somersby and SKOL.    

With 175 years of long tradition in pioneering, curiosity and quenchless thirst for progress, Carlsberg will continue in remaining committed to brewing for a better today and tomorrow.