A thirst for innovation.
Most consumers prefer draught beer to bottled beer, as it's still the freshest way to enjoy beer. At the same time, they've developed a growing taste for greater authenticity and variety. Increased global sales of Craft and Speciality beers reflect this desire for greater choice.
"I WANT MORE CHOICE IN DRAUGHT BEER"
- THE CONSUMER
The market has changed. The system hasn't.
For 50 years, draught beer has been delivered in steel kegs, which only keep beer fresh for around 7 days. Clearly, this makes offering choice, without the risk of beer going to waste, a tricky proposition. Time for some fresh thinking?
How it works
01
Compressed air is pumped into the pressure chamber.
By not adding CO2, your costs are reduced, there is less maintenance and nothing comes into contact with the beer, keeping it pure.
02
The keg is squeezed and fresh beer is pressed out.
DraughtMaster's closed system increases freshness from under a week to over a month when compared with steel kegs.
03
Beer is pushed through the tap to create the perfect beer.
With flexible, semi-automatic line cleaning and one-way kegs, DraughtMaster keeps the beer fresh and your life simple.
What can DraughtMaster do for you?
Better returns
With less chance of beer going to waste, you can offer a greater variety of beers - and refresh your returns too.
Lasting quality
Whilst beer in steel kegs can go off after 7 days, the sealed in-system of DraughtMaster means beer stays consistently fresh for at least 31 days.
A greener future
Market data shows that our lighter PET kegs have a smaller carbon footprint, producing less CO2 than glass bottles or steel kegs.
Refreshed service
With less need for technical support, our new Service Program can help you focus on improving the whole draught beer experiences and your business.
More beer, more space, more time
Our lighter kegs free up storage space and time that's usually spent cleaning lines and managing CO2 levels.
Greater variety
With DraughtMaster you can broaden your beer portfolio to offer a whole new raft of draughts, including Craft, Speciality, Premium or Seasonal varieties.
Central & Eastern Europe and India
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Azerbaijan
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Belarus
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Bulgaria
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Croatia
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Estonia
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Greece
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Hungary
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India
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Italy
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Kazakhstan
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Latvia
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Lithuania
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Serbia
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Ukraine